About
I'm a product leader who believes the best PMs can build, not just spec. At Cuvva, I lead a team of five while also serving as PM for a product team — still in the weeds, still shipping.
I've spent a decade in product, moving from enterprise (Atos) through consultancy (TAB) into fintech startups. I've been Head of Product twice — first at Nude through its acquisition by Tembo, now at Cuvva where we've hit 1m customers and profitability.
I've started making small PRs with Cursor because I think speed of shipping is what separates good product teams from great ones. The PM role is bifurcating — those who embrace AI tools and develop real product sense will thrive.
Outside work, I live in the Chilterns with my wife and two young children. I play padel competitively and ran two marathons in 2025.
Experience
Head of Product · Cuvva ↗
Joined as first Principal PM; promoted to Head of Product. Leading product, design and content. Managing team of 5 (2 PMs, 3 designers) while also serving as PM for a product team. Grew On Demand insurance to 1m customers and profitability.
Head of Product · Nude ↗
Joined pre-product-market-fit; promoted to Head of Product. Built and led team of 3 (2 PMs, 1 designer). Improved customer conversion by 150%. Savings app helping first-time buyers from their first £5 to mortgage completion. Acquired by Tembo in 2024.
Senior Product Manager · Kroo ↗
Social challenger bank (formerly B-Social). Defined pre-banking-license product strategy. Increased activation by 17%, improved cohort retention by 12%, and drove 34% uplift in referrals.
Product Manager · TAB (The App Business) ↗
Product consultancy building mobile apps for enterprise clients including RBS, Tesco, and Kingfisher. Grew app revenue from £0 to £150k p/m; hit Top 20 in App Store.
Client Development / Product Manager · Atos ↗
Enterprise IT services. Progressed through strategy, bids, and client development into product. Signed off business case for mobile app used by 4m+ customers.